| | Thrillist Atlanta Monday August 24, 2009 Alife
At Standard Lenox: 3393 Peachtree Rd NE; Buckhead; 404.846.8535
They say you can't judge a man until you've walked a mile in his shoes, but actually you can, if his shoes suck. Make sure yours don't, with Alife.
Started as a secret-ish, buzzer-entry NYC kick-erdasher/duds-maker before expanding to their own signature line of shoes, Alife just released their Fall collection: fresh colorways of their venerable sneaks, and tees with varied creative takes on their logo, which, if they were Tropicana, would stay really fresh and innovative for exactly a month. New hi-tops start with the Everybody High series, including the red leather "High All Over", with white rubber outsoles and a lowercase Alife logo printed randomly...all over; the Mono Applique in black or charcoal suede, with embroidered "Alife" lettering on the outer sides; the white "Hi Lite", with a bright yellow highlight streak from mid-foot to around the ankles; and the monotoned suede/leather, oversized-tongue "Everybody High America Cup", which, thanks to its consuming focus on Cheetos and that Baraka movie, probably didn't win the sailboat race. More subtle options include variations of the Chuck, including the streamlined "Shephard" (hand-stitched leather upper, built-in interior sock), and the grey, and split-colored "Suede" (suede/canvas upper, w/ red back & black front); for tees, there's the white "In Stereo" (w/ an Alife logo and a gold Grammy with legendary Def Jam A&R man Dante Ross's name engraved on the base), and various colors of the similar "Bubble" logo shirt, minus the Grammy, and the ability to say you turned Carlos Santana into a dirty whore.
Further tee-ness runs from the "Button", with a circular "I (Heart) Alife" button printed onto the upper left front (in kelly green, orange, red, purple), to the grey, white, or kelly "Dr. Revolt IV", with a birds-eye-view of a spike-surrounded maze, which is probably not the place you want to be putting people's shoes on and judging them.
Be the first of your gang to get Alife at the Lenox or Peachtree location of Standard; order online at Tobi.com
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